Introduction

Welcome to factorybed.co.uk. We are committed to protecting your privacy and handling your personal information with care. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services, including products and categories such as Adjustable Beds, Bedding, Sheets, Furniture, Platform Bed Frames, Toppers, Kids Room, Mattresses, Luxury Mattresses, Mattress Toppers, Luxury Mattress Toppers, Mattress Protectors & Pads, Bedroom Furniture, and Daybeds. Your privacy is important to us, and we strive to be transparent about how we handle your data.

Data Collection

We collect information to operate effectively and provide you with a personalized experience. The types of personal information we may collect include:

• Contact information such as your name, email address, postal address, and phone number, which you may provide when placing orders, creating an account, or contacting our support team.
• Order and transactional data, including payment details, products or services purchased, order history, and delivery status.
• Account and login information, including usernames and secure passwords, to access and manage your account.
• Browsing and usage data, such as pages viewed, time spent on site, searches performed, and interactions with our content or support resources.
• Device and technical information, including IP address, browser type, operating system, and device identifiers, collected through cookies and similar technologies.

We may collect information directly from you when you provide it, automatically as you navigate the site, or from third parties in ways that are consistent with applicable laws and with your consent where required.

Usage of Information

We use the information we collect to:

• Process and fulfill orders, manage accounts, and provide customer support.
• Improve, personalize, and optimize our products, services, and user experience, including recommendations related to Adjustable Beds, Bedding, Sheets, Furniture, Platform Bed Frames, Toppers, Kids Room items, Mattresses, and related accessories.
• Communicate with you about your orders, updates, promotions, and important notices.
• Analyze site usage and trends to enhance site performance and security.
• Comply with legal obligations and enforce our terms and conditions.
• Prevent fraud and protect the security and integrity of our services and customers.

We may combine information we collect from different sources to provide you with a more seamless experience. Where processing requires consent, we will obtain it in accordance with applicable laws.

Data Protection & Security

We implement a range of technical and organizational measures to safeguard your personal data against unauthorized access, disclosure, alteration, or destruction. These measures include:

• Encryption of sensitive data in transit (e.g., TLS/SSL) and at rest where practicable.
• Secure storage and access controls to limit data access to authorized personnel and service providers.
• Regular vulnerability assessments and monitoring for suspicious activity.
• Secure authentication practices, including for customer accounts and administrative access.
• Data retention practices that minimize how long personal information is stored, with secure deletion when no longer needed.

Although we take appropriate measures to safeguard your information, no system is completely secure. If you have any concerns about the security of your data, please contact us using the information in the “User Rights & Contact Information” section below.

User Rights & Contact Information

You have rights regarding your personal data. Depending on your location, these may include:

• Access to your personal data and related information.
• Correction or update of inaccurate or incomplete data.
• Deletion of your data, subject to applicable legal obligations and legitimate business needs.
• Restriction or objection to certain processing activities.
• Portability of your data where applicable.

If you wish to exercise any of these rights or have privacy-related questions or concerns, please contact factorybed.co.uk at:

Email: privacy@factorybed.co.uk

Address: Factory Bed, Privacy Compliance Team, 123 Sleep Street, London, UK

Alternatively, you can reach our privacy team through the website contact form. We will respond to your request in accordance with applicable data protection laws.